Special Events

Client: Hilton Worldwide
Agency: Upshot Chicago

Early in 2011, we were given the assignment to create an unforgettable cocktail party for Hilton Worldwide. This party was to take place in Berlin and the company's top executives were going to be there. We needed to shine.

So my art director partner and I introduced the idea of "Light the Way" which was based on Conrad Hilton's mission to 'Spread the light and warmth of hospitality throughout the world.'

The party was a hit. Watch the video to see how it looked.