Client: Off the Street Club
Agency: Euro RSCG Chicago
Founded in 1900, OTSC is Chicago's oldest boys and girls club and serves more than 3,000 children. Housed in a kid-friendly complex in West Garfield Park, the Off The Street Club gives 4 to 18-year-olds a place to do homework, perform plays in the Performing Arts Center, dance, roller-skate, sing, learn musical instruments, make crafts and more.
Founded in 1900, OTSC is Chicago's oldest boys and girls club and serves more than 3,000 children. Housed in a kid-friendly complex in West Garfield Park, the Off The Street Club gives 4 to 18-year-olds a place to do homework, perform plays in the Performing Arts Center, dance, roller-skate, sing, learn musical instruments, make crafts and more.
As part of
their annual fundraising campaign we created this engaging poster. The
goal was to get people to literally take a child off the street. As you
can see below, each child was actually detachable. On the back was a
call-to-action letting people know how they could help.
In addition, we created life-size images
of our children and installed them in front of 410 N. Michigan Ave. It was the
same idea as poster but on a larger scale. Both executions proved successful in not
only raising money for OTSC, but also raising awareness.
Client: Ritz Crackers
Agency: Euro RSCGThese bus stop installations were created in an effort to re-establish Ritz as the "fun" snack. 
