About me

Hi, my name is Bill Force. I'm a Senior Copywriter at Upshot in Chicago. My work has been featured in Communication Arts and the Chicago Sun Times.

You can contact me at forceb@yahoo.com or 630.508.3372.

Thanks for looking. You can view my resume HERE .

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Brigid's Bags

Parker Brothers

Chicago White Sox

Rolex

Potbelly

Summer's Eve

Hilton Worldwide




New City Magazine

Digital

Omron
Agency: Upshot Chicago

Hilton Worldwide
Agency: Upshot Chicago

Summer's Eve
Agency: Euro RSCG Chicago

Sprint
Agency: Euro RSCG Chicago

(NASCAR newsletter)

(NASCAR video)

Agency: Euro RSCG Chicago
Client: Sprint

Agency: Euro RSCG Chicago
Client: Sprint

Video

Summer's Eve
Agency: Euro RSCG Chicago

Hilton Worldwide
Agency: Upshot Chicago

Special Events

Early in 2011, we were given the assignment to create an unforgettable cocktail party for Hilton Worldwide. This party was to take place in Berlin and the company's top executives were going to be there. We needed to shine.

So I introduced the idea of "Light the Way" which was based on Conrad Hilton's mission to 'Spread the light and warmth of hospitality throughout the world.'

The party was a hit. Watch the video to see how it looked.

Guerilla

Sprint
Agency: Euro RSCG/Chicago

This piece was aimed at "24" fans. Inside the official-looking envelope was a die-cut insert resembling a phone. When opened, the phone played select audio clips from season six.

Off the Street Club

Agency: Euro RSCG Chicago

The goal of this poster is to get folks to literally take a child off the street. As you can see below, each kid is actually detachable. On the back of each child is a call to action letting people know how they can help.

Ritz Crackers

Agency: Euro RSCG New York

In an effort to establish Ritz as the "fun" snack, this guerrilla work was created to
remind folks to take some time to enjoy themselves. In this case, while waiting for the bus.

Press